Hi honeys, Lovely to meet you!!!

NFD, started in 2009, with Lucy sewing small samples to sell at Spitalfields and Portobello Markets in London. Our online sales grew, and we moved from our family home office, to our first store in 2014. Thanks to you honeys, we've managed to share the NFD love wider, and in 2016 opened a new distribution office in Essex. We're so lucky to have such a great team, that have been with us from the start, and who are always here to help! Message us via email or DM on Insta for styling tips, fit advice, or general queries.

We've become the one stop shop for sophisticated sass...Chic wardrobe staples, in fresh prints and on trend pallets. Dress up or down, style to taste.

Charity has always been at the heart NFD. Currently, we are selling everything in our 'Ts and Tings' range for various charities, so help us help people!

Stay sassy xoxo