My Bag


Watch Our Story

(Left) Kasia: OG model & Projects  (Right) Lucy: NFD Founder & Designer




Hi honeys, lovely to meet you!!!

In 2009 I started sewing and customising small samples to sell at Spitalfields and Portobello Market in London. When I was growing up my Nan and Great Aunt worked as machinists and my parents worked as Market traders in the East end, so I think it's just in my blood.

Our online sales grew, and we moved from our family home office, to our first store in 2014. In 2016 we opened a new distribution office in Essex. We're so lucky to have such a great team that have been with us from the start, who are always here to help! 

We've become the one stop shop for sophisticated sass... Chic wardrobe staples in fresh prints and on trend pallets. Dress up or down and style to your taste. Phone us, message us via email or DM us on Insta for styling tips, fit advice, or general queries. Visit our Contact Us page here.


We currently have three factories in the UK and two in China. They are run by lovely families who we are very close to and have known for many years. We visit the China factories very frequently. Our process is ethical which we are very passionate about. 

Charity has always been at the heart of NFD

In 2010 we raised £2500 for the Big Issue at the clothes show and cycled from London to Paris. We funded a school building and finananced a water well in Tanzania. In 2015 £5000 was raised during our A21 campaign for Human Trafficking, 2016 we raised £25,000 for mind Charity. Last December we worked alongside Breast Cancer’s Coppafeel on a boob campaign.


This winter we donated clothes to the homeless. We have also raised money for various charities including Alzheimers, Bowell Cancer,, Marie Curie, Breast Cancer, Forgotten women and many more. For the past 5 years, we have sold ‘ChariTees' for example our famous boob T raising money for Mind Charity.


Here are some of our most recent Tees: 


  •  Love & Unity - The Love & Unity T has been designed to de-glorfiy the violent trend of knife and gun crime which has been rising in numbers across London recently. To support this message we have chosen 'The Ben Kinsella Trust'. They us the true and powerful story of Ben Kinsella who was innocently celebrating the end of his GCSEs when he was attacked and murdered, they campaign against knife crime and educate young people about the consequences of choices, so they stay safe and away from crime.
  • Francis T - Centrepoint is the UK's leading charity for homeless young people. They support 9,200 young people every year. They help 16-25 year olds into a safe place to live, give them a health assessment and plan support for their individual mental and physical health needs. They start them on a path to more independence and a job.
  • Juicy T - Dig Deep works to help schools and communities get access to water and sanitation. They work together to build taps and toilets; to ensure that water and sanitation services are maintained for the long term; and to provide vital hygiene training to the next generation.
So help us, help others! 

Stay sassy xoxo